Header Bidding Yield Optimization Utility
Stop leaving money on the table by optimizing your Header Bidding Stack and Implementation based on actionable insight, custom multivariate tests and recommendations.
Stop leaving money on the table by optimizing your Header Bidding Stack and Implementation based on actionable insight, custom multivariate tests and recommendations.
Increase your yield based on actionable data, custom tests improved implementation and per user segment adjustments.
An insane amount of metrics and filters provide deep actionable insight into your websites yield generation.
Run different timeout settings in a session based multivariate split test to find the one with the highest yield.
Test different types of implementation, page layouts, ad placements, ad sizes and find the one with the highest yield per session.
Viewability and CTR has a major impact on yield, therefore we provide a value cpm metric which combines cpm and viewability.
Monitor your demand partners revenue and manage discrepancy by adjusting their bids, accordingly.
Provided mini-graphs on every metric allow you to spot anomalies on the fly, without searching for them.
Fewer ads, smaller ad sizes and different ad placements can lead to a increased yield if the user stays longer. Optimize for session yield.
Filter data on device, os, referrer, utm, custom values... and adjust your implementation on these segments for the optimal yield.
Combine it all for a two digit yield improvement (usually).
| Assertive Yield | Roxot (Prebid Analytics) | Pubwise | |
|---|---|---|---|
| Free Tier | 10mm/m impressions | - | 30k/d page views |
| Pricing Cost 50mm/m impressions Cost 250mm/m impressions |
EUR ~0.002 CPM (coverage of expenses) approx. EUR 100 (USD ~120) approx. EUR 500 (USD ~580) |
USD 0.01 CPM approx. USD 500 approx. USD 2500 |
USD 0.01 CPM approx. USD 500 approx. USD 2500 |
| SignUp | Application process | Sales rep | Sign up |
| Designed for | Consultants, Publishers, (Networks) | Publishers | Publishers |
| Hosting/Database | Bare Metal (Germany, DIN ISO/IEC 27001 DC) |
Amazon Cloud, Redshift | Google Cloud, BigQuery/-Table |
| Implementation | Listener (also works with third party header bidding) |
Prebid Adapter (custom Prebid only) |
Prebid Adapter (custom Prebid only) |
| Tracking Level | Rendered ads incl. DFP (AdX/AdSense) | Bid request | Bid request |
| Metric Centric | Session, PageView, Impression | Bid, Impression | Bid, Impression |
| Timeout Optimization | Custom Multivariate Test | Response Time Report | Response Time Report |
| Bidder Optimization | Custom Multivariate Test | Incremental Bidder Value Report | |
| Layout/Placement Optimization | Custom Multivariate Test | ||
| Pre-Aggregation | (big reports with viewability and CTR can be slow) | (some) | (some) |
| Report Export | |||
| UTM | (Paid only) | ||
| Unified report (AdX/AdSense) | (Additional product/cost) | ||
| Low Latency (no requests pre ad render) |
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| Encryption (SSL/TLS) | |||
| Custom Multivariate Tests | |||
| Report Timezone Change | |||
| Filters | |||
| Viewability | |||
| CTR | |||
| Mini-Graphs (Anomaly Detection) |
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| Ad Refresh Support (Prebid Bug Workaround) |
More projects we are working on primarily for our own publishing needs.
In development: Closed Alpha
Increasing overall yield by adjusting floors on the fly on impression level. Based on browser, device and user features as well as historic and real time AY header bidding data.
Prototyping: experiments on O&O
Combining video header bidding with tag based waterfalls and machine learning based optimizations (applying Dynamic Floor experience) for optimal yield.
Proof of concept completed.
Efficient redirect detection, tracking and sandboxing (blocking) at nearly no cost of additional latency (~5ms) and render blocking free execution.
Increase your yield based on actionable data, custom tests, improved implementation and per user segment adjustments.